Wednesday, July 15

Marketing

How Sales Technology Can Strengthen the Human Touch in Selling
Business, eCommerce, Entrepreneur, Free, How-to Tips, Marketing, Startup, Tools Apps Software, Traffic, Sales

How Sales Technology Can Strengthen the Human Touch in Selling

From being quarantined in our homes to keeping six feet apart and avoiding handshakes, the way we interact with other humans has drastically changed. In the business environment, the normal behaviors and tactics that salespeople have relied on to drive their success are no longer available. We can no longer drop by to see a client, meet a prospect for lunch, or fly to another city for a face-to-face meeting. More and more selling is now being conducted over the phone and via email. And this isn’t a short-term trend. The U.S. Chamber of Commerce reports that “a new normal has developed for businesses of all sizes across nearly all industries, with changes likely to endure even after COVID-19 is a thing of the past.” We may have lost a few tools from our sales toolbox, but we’re going to re...
Do You Have a People Problem or The Wrong Sales Structure?
Business, Entrepreneur, Free, How-to Tips, Marketing, Reviews, Startup, Traffic, Sales

Do You Have a People Problem or The Wrong Sales Structure?

How do you know if you have a sales structure problem? Too often, sales organizations are evaluated single-handily by their results. If your company isn’t hitting targets and sale goals aren’t being achieved, the blame falls on not having the right salespeople. But, is the source of lost revenue really a “people” problem? Underperformance is easily blamed on salespeople because data often helps support the claims. However, while we always seek to improve the performance of sales teams, there are a few indicators that show you may have more than a people problem. (more…)
Are You a Thought Leader? 6 Ways to Tell
Business, Entrepreneur, Marketing, Startup, Traffic, Sales

Are You a Thought Leader? 6 Ways to Tell

In every industry, there are people or businesses we think of as being thought leaders. These people and organizations are the ones that you check on regularly with regard to innovation, market challenges, and new initiatives. Being considered a thought leader in your industry is certainly an advantageous position to have, as it helps with lead generation, sales, recruitment and retention, new business opportunities, and more. (more…)
Weekly Roundup: Go Fourth with Knowledge
Business, Entrepreneur, Free, How-to Tips, Marketing, Social Media, Startup, Traffic, Sales

Weekly Roundup: Go Fourth with Knowledge

- MOTIVATION - "Freedom is nothing else but a chance to be better." -Albert Camus - AROUND THE WEB - << If you only read one thing >> 7 Enduring Trends Defining the Future of Sales–LinkedIn Sales organizations adapted quickly to the new reality brought by COVID-19. LinkedIn research showed that salespeople, suddenly working remotely, embraced virtual selling almost immediately: 77% of salespeople said they were holding more video meetings 57% said they were making more phone calls 51% said they were sending more emails With conferences and other opportunities for face-to-face meetings sidelined in the current environment, LinkedIn’s new State of Sales Report 2020 found that COVID-19 is having more than a short-term impact. Our research indicates that seven long-term sales tre...
Trust-Building Questions to Ask in the Workplace
Business, eCommerce, Entrepreneur, Free, Guide, How-to Tips, Marketing, Social Media, Startup, Traffic, Sales

Trust-Building Questions to Ask in the Workplace

Have you ever participated in a trust building exercise?  They have been the craze for years.  There have been a few fun ones, like Escape Rooms, but there have also been a few you wish to forget, like “trust fall.” Seriously, who enjoys blindly falling backwards hoping someone will catch us?!    Team building exercises are a great way to form relationships and build reciprocity. But developing trust takes time—much longer than one afternoon—and activities alone are not how a foundation of trust is established. Building an effective team starts by asking thoughtful questions. Those questions spark conversation, providing team members an opportunity to share bits of information about themselves, and over time, leading to more trust and engagement—improving team productivity along the way. ...
The Sales Industry Needs a Henry Ford Assembly Line
Business, eCommerce, Entrepreneur, Free, How-to Tips, Marketing, Reviews, Startup, Traffic, Sales

The Sales Industry Needs a Henry Ford Assembly Line

History is fascinating! You can learn so much from the past. The History channel offers some amazing documentaries that can enlightening for those of us that want to learn from the past to improve our future. One of the most popular series on History is the "The Men Who Built America".  These epic documentaries tell the story of how great men and women shaped our country through their entrepreneurial spirits and built companies and brands that built America. The latest series, "The Cars that Built America," obviously highlight stories of American auto manufacturers. And, you can’t talk about automobile history without telling Henry Ford's story. As a visionary, Ford was an entrepreneur that developed many of the best practices that companies still use today. The most famous of his designs...
Statistics That Will Help Convert Sales Leads Quickly
Business, Cybercrime, Security, Free, How-to Tips, Marketing, SEO, Social Media, Traffic, Sales

Statistics That Will Help Convert Sales Leads Quickly

How fast does your team move when a lead comes in? A lead response study of 2,241 US companies showed that the average first response time of B2B companies to their leads was 42 hours. A quality lead degrades over time. Every aspect, from the channel you select to the amount of time you take to respond, impacts your prospect’s decision. Whether you conduct your sales outreach by phone, email, or social media, timing is crucial — and here’s the data to back it up. (more…)
4 Winning Approaches for Writing a Cold Email
Business, eCommerce, Free, How-to Tips, Marketing, Traffic, Sales

4 Winning Approaches for Writing a Cold Email

You found someone's email address online. Someone you've been looking to get in touch with for a long time. Now, it's up to you to write an email that'll get opened. A cold email can be effective depending on your target audience's communication preferences. Follow these four approaches and you'll increase your chances for success — and your open rate. (more…)
Weekly Roundup: COVID-19 Impact on Q2 and How to Move Forward
Advertising, Business, Entrepreneur, Free, Guide, How-to Tips, Marketing, Social Media, Startup, Traffic, Sales, Virus

Weekly Roundup: COVID-19 Impact on Q2 and How to Move Forward

- MOTIVATION - "A bend in the road is not the end of the road unless you fail to make the turn." -Helen Keller - AROUND THE WEB - << If you only read one thing >> How COVID-19 Impacted Businesses in Q2–HubSpot Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, HubSpot took a step back and assessed where their customers are, four months later. How does the state of business compare today to where it was in March? How have teams changed their behavior to adapt to the new economic climate? What's worked, and what hasn't? And what changes are here to stay?>>>READ MORE Connecting With Your Customers in T...
Common Issues for Key Decision Makers Post-Pandemic
Business, Free, Guide, Marketing, Retail, Traffic, Sales, Virus

Common Issues for Key Decision Makers Post-Pandemic

Active buyers in today’s market have immediate and pressing issues that couldn’t be foreseen earlier this year. Business owners have more distractions than ever, and there’s no roadmap for dealing with the economic changes that are still occurring.    Putting yourself inside the mind of these buyers will help you gain access to them. Understanding who they are post-pandemic is critical to understanding how you sell your products and services to them. We call this tactic defining your target persona.  (more…)