Wednesday, July 15

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Weekly Roundup: COVID-19 Impact on Q2 and How to Move Forward
Advertising, Business, Entrepreneur, Free, Guide, How-to Tips, Marketing, Social Media, Startup, Traffic, Sales, Virus

Weekly Roundup: COVID-19 Impact on Q2 and How to Move Forward

- MOTIVATION - "A bend in the road is not the end of the road unless you fail to make the turn." -Helen Keller - AROUND THE WEB - << If you only read one thing >> How COVID-19 Impacted Businesses in Q2–HubSpot Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, HubSpot took a step back and assessed where their customers are, four months later. How does the state of business compare today to where it was in March? How have teams changed their behavior to adapt to the new economic climate? What's worked, and what hasn't? And what changes are here to stay?>>>READ MORE Connecting With Your Customers in T...
3 Ways To Lower Costs For Small Businesses
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3 Ways To Lower Costs For Small Businesses

Having your own business is a goal many try for, but it takes a lot of work to get it off the ground and maintain it, now you can take advantage of 3 ways to lower costs for small businesses to improve your financial outlook. photo credit: PixabayAutomate more processes Using technological tools to reduce spending is one of the best options for smaller businesses to save money. Why? You don’t have to hire as many workers; Reduces probability of errors; Less risk of work-related liabilities; Longer working hours. When you introduce technology into your process you can lower several costs at once, not only with machinery taking over parts of production but in other ways as well. If you add advanced software that helps you with batch inventory management faster, more organized, you will wast...
How A/B and multivariate testing can skyrocket your social media conversions
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How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously. Where A/B testing can perform trials of two ideologies, multivariate testing can display a wide range of varied elements to show users exponents are preferred by audiences. Multivariate testing can help to optimize web pages based on the traffic arriving from different social networks. Regardless of whether you’re aiming to foster more leads, email signups or purchases, there are few more effective ways to create more ...
How to get more leads on Instagram: 10 Highly effective tactics
Advertising, Business, eCommerce, Entrepreneur, Free, How-to Tips, Marketing, Resources, SEO, Social Media, Startup, Tools Apps Software, Traffic, Sales

How to get more leads on Instagram: 10 Highly effective tactics

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to establish their brands’ online presence and successfully source more leads. Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time. In recent years, Instagram has quickly become a platform that creates and garners social media leads. Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. Thus, managers involved in promotional content would find it beneficial to use Instagram’...
Tips and tools to combine content marketing and PPC
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Tips and tools to combine content marketing and PPC

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases for content marketing and PPC to assess the value of the strategy. Less than half of small businesses (45%) invest in PPC. PPC and SEO content marketing can bring in more leads by capturing more quality traffic with more effective keyword optimization of blog content, lead magnets, and landing pages. To get the most value from content marketing and PPC, businesses need to master keyword research, searcher intent, and the consis...
How To Successfully Market (And Sell) Any Product Online
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How To Successfully Market (And Sell) Any Product Online

You’ve got a product that you’re proud to launch. But how do you get that product in front of your target market? Then, how do you sell it? Creating a product is one thing. Selling it is quite another.  You’re ready to press the big red button.  But… how can you make sure that your launch is a big success? Whether you’re launching your first product or your next product, this guide will help you understand how to market and sell any product online. Start Selling On ClickFunnels (For FREE)! TL;DR Overview: How To Market (And Sell) Any Product Online Short on time?  Here’s our cliff notes version of this article (with links to each section). What is Product Marketing? Successful product marketing requires that three different things be aligned. Your audience, your product, and your message...
How To Create a Winning Video Sales Letter (VSL)
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How To Create a Winning Video Sales Letter (VSL)

What if your video sales letter was virtually guaranteed to convert traffic into leads and leads into paying customers? Here’s what you need to know.  Video sales letters have become a popular way to generate leads and sell products online. And for good reason. Research shows that 62% of people thoroughly consume video content, young consumers prefer video content over written content, and 53% of consumers want to see more video content from brands that they love.  Simply for the fact that it’s video-based, VSLs can help you keep your audience’s attention, convert more traffic, and even connect with your target market on a deeper level. But what exactly is a Video Sales Letter? What is a Video Sales Letter? A Video Sales Letter has the exact same content as any other traditional sales let...
A Complete Guide To Building A Lead Generation Website
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A Complete Guide To Building A Lead Generation Website

This article was updated on December 12th, 2018 We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? No business is going to be sustainable without leads. The best way to ensure you’ll always get quality leads consistently is by building a lead generation website and driving targeted traffic to that page. The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline. Some use an online form to request roof inspections for example (just saw an advert about it, ‘book a free roof condition inspection now’ and a web address – simple and effective), and others use it t...
Quick Answers: What Are Good Ways To Get More Qualified Leads Into My Sales Funnel?
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Quick Answers: What Are Good Ways To Get More Qualified Leads Into My Sales Funnel?

Challenge: There’s a big difference between leads and high-quality leads.The first is often a distraction while the latter actually helps to grow your business. Unfortunately, in one survey, 61% of B2B marketers named generating high-quality leads as one of their biggest challenges. So how can you consistently get high-quality leads to your sales funnel? Find out here! Check out the video above to learn how to double your sales with a few simple tweaks to your landing page. Then check out the below tips on getting higher quality leads to sales funnel, more often. These are the exact strategies that we use and our top members use to consistently get our dream customers to our sales funnels. 6 Ways To Get More Qualified Leads To Your Sales Funnel Optimize Your Ad Targeting No matter how co...
The Ultimate List of Business Name Ideas to Inspire You
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The Ultimate List of Business Name Ideas to Inspire You

A lot of strategy and planning goes into building a business from the ground up. Before your startup is ready to launch, you need to think carefully about your brand and the image you'll present to consumers. (more…)