Wednesday, July 15

Virus

Weekly Roundup: COVID-19 Impact on Q2 and How to Move Forward
Advertising, Business, Entrepreneur, Free, Guide, How-to Tips, Marketing, Social Media, Startup, Traffic, Sales, Virus

Weekly Roundup: COVID-19 Impact on Q2 and How to Move Forward

- MOTIVATION - "A bend in the road is not the end of the road unless you fail to make the turn." -Helen Keller - AROUND THE WEB - << If you only read one thing >> How COVID-19 Impacted Businesses in Q2–HubSpot Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, HubSpot took a step back and assessed where their customers are, four months later. How does the state of business compare today to where it was in March? How have teams changed their behavior to adapt to the new economic climate? What's worked, and what hasn't? And what changes are here to stay?>>>READ MORE Connecting With Your Customers in T...
Common Issues for Key Decision Makers Post-Pandemic
Business, Free, Guide, Marketing, Retail, Traffic, Sales, Virus

Common Issues for Key Decision Makers Post-Pandemic

Active buyers in today’s market have immediate and pressing issues that couldn’t be foreseen earlier this year. Business owners have more distractions than ever, and there’s no roadmap for dealing with the economic changes that are still occurring.    Putting yourself inside the mind of these buyers will help you gain access to them. Understanding who they are post-pandemic is critical to understanding how you sell your products and services to them. We call this tactic defining your target persona.  (more…)
Data Visualization and Visual Analytics: Seeing the World of Data
Business, Cybercrime, Security, eCommerce, Free, Guide, How-to Tips, Marketing, Resources, Traffic, Sales, Virus

Data Visualization and Visual Analytics: Seeing the World of Data

Blog Everyone wants to get more out of their data, but how exactly to do that can leave you scratching your head. Our BI Best Practices demystify the analytics world and empower you with actionable how-to guidance. In a world increasingly dominated by data, users of all kinds are gathering, managing, visualizing, and analyzing data in a wide variety of ways. One of the downsides of the role that data now plays in the modern business world is that users can be overloaded with jargon and tech-speak, which can be overwhelming. Data visualization and visual analytics are two terms that come up a lot when new and experienced analytics users alike delve into the world of data in their quest to make smarter decisions. In this post, we’ll dig into what these concepts are, their strengths, and how ...
Crisis Creates New Opportunities for Data-Driven Businesses
Business, eCommerce, Entrepreneur, Finance, Free, Guide, Marketing, Resources, Startup, Tools Apps Software, Traffic, Sales, Virus

Crisis Creates New Opportunities for Data-Driven Businesses

Blog Analytics and data are changing every facet of our world. In The State of BI & Analytics, we expand on our original research, keeping you ahead of the curve on the world of analytics, data, and business intelligence. The current global pandemic has united us all and challenges the way we do business. Organizations are adapting to a changing environment and are forced to make decisions that impact future success. Decisions around supply chains, reallocation of resources, and prioritization of investments: All require quick, agile decision-making and strong, thoughtful leadership.   Sisense recently surveyed 500 companies to understand how they leverage data and analytics usage and the impact on future plans; the results reinforce how critical analytics are to businesses during time...
Five Google Trends charts that show the impact of COVID-19
Business, eCommerce, Entrepreneur, Free, How-to Tips, Marketing, Retail, SEO, Startup, Tools Apps Software, Virus

Five Google Trends charts that show the impact of COVID-19

30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality. Search data can help inform the strategic decisions around store locations, hours, payment methods and so much more so that your business can make smarter and more informed decisions on how to be successful. As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate insights. We all already know that the impact that COVID-19 is having on the world. We have all been under stay-at-home orders for about 90 days. The world is now starting to open back up and we are marketers are adjusting to how we can be effectiv...
How to Achieve Revenue Recovery for B2B Sales
Business, Entrepreneur, Finance, Free, Guide, How-to Tips, Marketing, Resources, Social Media, Startup, Tools Apps Software, Traffic, Sales, Virus

How to Achieve Revenue Recovery for B2B Sales

Sales teams are being tasked with navigating and selling in an uncertain business environment. As the global economy regains its footing after the fallout from COVID-19, business leaders are focused on finding a new way to protect the bottom line and their communities at the same time. (more…)
Live Industry Updates: VICE Media Donates Free Ad Inventory To SMBs
Advertising, Business, Cybercrime, Security, eCommerce, Entrepreneur, Free, Marketing, Retail, Reviews, Social Media, Startup, Tools Apps Software, Traffic, Sales, Virus

Live Industry Updates: VICE Media Donates Free Ad Inventory To SMBs

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 13 VICE Media Donates Free Ad Inventory To SMBs VICE Media Group is doling out free advertising space for local small businesses affected by the ongoing pandemic. The purpose of VICE’s “Locals Only” initiative is to spread the word among local audiences about how they can help support struggling SMBs. For example, businesses can promote their delivery services, curbside pickup, gift cards and ecommerce options. The pro bono ad space will be available across all of VICE’s owned-and-operated sites in communities where it has a strong presence, including New York C...
SEO infographic 101: how to optimize infographics for search traffic
Free, Guide, How-to Tips, Marketing, SEO, Tools Apps Software, Traffic, Sales, Virus

SEO infographic 101: how to optimize infographics for search traffic

Jun 05, 2020 | 9 min readSo you’ve created an awesome infographic to accompany your new blog post. It surely helps your content stand out, which is one of the blog SEO best practices. If you have also followed the other tips, your blog post will soon find its grateful readers, and you’ll probably move on to crafting your next post. The problem with such an approach is that you’re missing out on lots of traffic by ignoring your infographic. While often treated simply as a supplement to blog posts, an infographic can actually ramp up your blogging SEO strategy if used properly. You just need to optimize it for search, and in this post, we’ll spread on how you can turn your infographics SEO-friendly step by step.How Can Infographics Impact Your SEOBefore we get to the practical part, let’s m...
Your Essential Guide to Come Out of The COVID-19 Crisis Ahead and Stronger
Cybercrime, Security, Free, Guide, How-to Tips, Marketing, Resources, SEO, Social Media, Tools Apps Software, Traffic, Sales, Virus

Your Essential Guide to Come Out of The COVID-19 Crisis Ahead and Stronger

The COVID-19 pandemic has changed the world. Schools, restaurants, and businesses have closed down in hopes of limiting the spread of the coronavirus. Some companies are even forced to shut down as the outbreak triggered unprecedented layoffs.  Honestly, the impact of this pandemic can be awfully scary especially when it seems like there is no end in sight. However, that’s just one side of the coin.  Not all is bad… There is a lot of fear and restlessness about the market and businesses closing down. We know, and we have enough of that.  Let’s focus on the good side of this news.  Slack, the instant messaging platform for business is flourishing. The same for Zoom, a video conferencing service, in fact,  Zoom now boasts 200 m...
Marketing During Coronavirus: Claim a Free First Tier Press Release to Respond to COVID-19
Free, How-to Tips, Marketing, Resources, SEO, Social Media, Virus

Marketing During Coronavirus: Claim a Free First Tier Press Release to Respond to COVID-19

Eager to know more right away? Head straight to https://www.marketersmedia.com/grant for more information. The COVID-19 pandemic has changed the world. Schools, restaurants, and businesses have all closed down in hopes of limiting the spread of the coronavirus.  The pandemic has also changed or more appropriately thrown our business processes into chaos. We know a lot of you, our readers, are small business owners or digital marketers and SEOs in their own right, might be feeling the same sentiment.  Honestly, the impact of this pandemic can be awfully scary, especially when it looks like there is still no end in sight. However today we’re not here to focus on how scary this pandemic can be, but how we can strive to keep our business a...